Yes, if:

• You have a strategy for lead generation and business development,
• You have resources to realize these aims and deliver content on regular basis,
• You observe a constant lead flow.

Remember that Marketing Automation is just a set of tools: what matters is your idea, knowledge and means.

Definitely. Why?

1. It will free you from the burden of mechanic tasks to give you time for creative and conceptual work,
2. It will lay foundation for your company’s future development: you will have more customers, they will get more diverse, also competitors might arrive to you safe small niche,
3. It won’t be expensive – e.g. in SALESmanago your fee depends on amount of contacts in your base.

Firstly, test a Marketing Automation platform. Many of them offer a free trial, which will help you to assess realistically how much would it cost to implement Marketing Automation. Can you team handle the task, or would you have to hire a new specialist? How automation will transform their work? What duties will be reduced? How will your marketers cope with new ones?

Remember also that the price is related to number of contacts in your base. As a small company you probably don’t have many of them (yet!), so you can start with a basic, low-cost option and add new features as your business expands.

PS. Here you will find stats explaining why you can’t afford to neglect Marketing Automation.

1. Basic: 1 – 2 months
2. Advanced: 2 – 4 months
3. Pro: 4 – 6 months

(based on our clients’ declarations).

Yes, you do. Monitoring of individual contacts and monitoring offered by GA concern different areas. Google Analytics offers you macro perspective, useful by measuring campaign efficiency or website optimization.

On the other hand, Marketing automation analytics provides micro insights (e.g. about behavior of particular customers), possibility of automated applying it to marketing action and exchange of information with sales department.

To be perfectly honest: no. Automation doesn’t mean an autopilot. Contrary to what many marketers imagine, it doesn’t change your communication into self-efficient machine after you set rules of automation.

Marketing Automation helps organize team’s work and monitor its efficiency. They will do more with analytics, creating the picture of customer, setting rules of automation and creative, conceptual work. At the same time they will be relieved from many mechanical tasks.

Start small: implement new actions gradually, at your own pace. You don’t have to introduce the whole array of solutions available, begin with 2-3 rules of automation and area you know well (e.g. email marketing).

Monitor effects and progressively add new rules and learn new functions.

There is no way that the platform will be too difficult. It provides many options, what could be intimidating, but it’s perfectly adjusted to be used by laymen.

No. If you do internet marketing and generate leads, you will benefit from Marketing Automation, no matter what you offer, be it software,  home-made vegan pies or consulting services.